Core Information

Please enter the name of the campaign.

Summarise what you would like this campaign to achieve.

Please select the date the campaign goes live.

This number should not include budget assigned for bought media, and should be primarily assigned for the cost of production.


Territories & Languages

Territories *

UK & Republic of Ireland
Europe
Middle East & Africa
Australia & New Zealand
South East Asia

Please select one or more.

Languages *

Type to search languages.


Targeting & Strategy

How does this campaign align to the Forever Forward values?

Campaign Style *

Upper Funnel
Mid Funnel
Lower Funnel

Please select one or more.

Please enter link to consumer profiles document. This should be a document detailing the necessary consumer profiles considered for this campaign.


Resource

Required Resource *

Stills
Video
Motion
Social

Please select one or more.

Content Required *

In-Store Retail
In-Store Brand
Paid Media
Sports Grounds
Digital Out of Home
Shopping Centres
Website
Organic Social
TVC/VOD/Cinema

Please select one or more.

In Store Retail Screens *

Cash Desks
Lightboxes
Podiums
Spectacular Screens
Standard Screens
Window Screens
All Other Screens

Please select one or more.

In Store Brand Screens *

Nike
Adidas
Under Armour
Other

Please select one or more.

Creative Routes *

1 Route
2 Route
3 Route

Please note, the more initial light touch routes you require, the higher the resource allocation required that will slightly impact costs. Each initial route equals 1 week of resource allocation.

PR Shots Required *

Yes
No
To Be Confirmed

Product

Included Brands *

Type to search brands.

Please enter link to outfit plan document.

Incorporate non-branded styling product within looks? *

Yes
No

The anticipated availablity of the product samples.


Models

Models Required *

Male
Female
Junior
Child
Infant

Please select relevant options.

Model Usage *

0-3 Months
0-6 Months
0-12 Months
UnRec Usage Only

Provide any further model considerations.


Additional Information

Please provide any other relevant information.